GIOVANNI Eco Chic 50:50 Balanced Hydrating-Clarifying Shampoo infuses each strand of hair with a proprietary blend of vitamins, nutrients, and proteins in order to increase strength and vitality. This daily use shampoo is for normal to dry hair types. GIOVANNI was the first full-range, salon-inspired hair-care brand in natural product stores, and today is the 1 selling Hair Care line in the United States Natural Products Industry. But before there was a brand, there was a pioneer. Arthur Guidotti had a vision and a love for all things hair. He began developing his passion as a hairstylist in Hollywood and Beverly Hills. By the 1960s, Arthur was maturing his talents and decided to open his own salon, called On Sunset. The salon was a bustling site, on the famous Sunset Strip, and a hit with many Hollywood celebrities, including Lucille Ball. Since 1979 the GIOVANNI Rule of Balance has been our commitment to make each product as pure and as natural as possible without sacrificing exceptional product performance. GIOVANNI is committed to creating only the highest-performance formulations, wrapped in aesthetically beautiful packaging and marketed with extraordinary visuals and graphics.

• BALANCES CLEANLINESS AND MOISTURE - Our 50:50 Balanced Hydrating Clarifying Shampoo gently cleanses while adding moisture; ideal for nourishing over processed, color treated hair
• GENTLE ENOUGH FOR DAILY USE - Our clarifying shampoo is formulated with gentle ingredients so that it can be used every day to hydrate, clarify, and protect your hair without stripping its natural oils
• SOOTHING, CLEANSING, AND MOISTURIZING - This luxurious shampoo gently lathers to soothe dry, chemically processed hair, adding moisture and hydration to coarse, frizzy, or damaged strands
• MADE WITH ORGANIC NATURAL INGREDIENTS - Our shampoo is enriched with natural botanicals, including lavender, rosemary, and thyme, for a hydrating cleanse that leaves hair soft, smooth, and manageable
• ECO CHIC - Giovanni has been bridging the gap between natural and salon-quality hair care since 1979. We strive to use the very best ingredients and are always focused on high performance