Give your wash day routine a strong foundation with Aveda Be Curly Advanced Shampoo. This creamy, sulfate-free shampoo for curly hair removes build-up without stripping hair and delivers moisture to curls, coils, and waves. Its 94% naturally derived* formula replenishes strands with an essential curl-strengthening peptide derived from plant proteins. When used with Be Curly Advanced Conditioner, this sulfate-free shampoo acts as a defensive shield, enveloping the curl to protect against humidity and instantly reduce frizz. After one wash day, curl patterns look healthier and more defined. Kokum seed butter deeply nourishes, conditions, and provides slip. Be Curly Advanced was created with our expert team of texture stylists. Enjoy the refreshing citrus Pure-Fume aroma with certified organic lemon, bergamot, orange and other pure plant and flower essences. Formulated without: Animal-derived ingredients, silicones, gluten, mineral oil, sulfates including SLS/SLES, synthetic fragrance, parabens, phthalates, petrolatum, paraffin, and formaldehyde donors. *Per ISO 16128 standard. From plants, non-petroleum minerals, and/or water.

• Sulfate-Free, Silicone-Free Shampoo for Curly Hair: Aveda Be Curly Advanced Shampoo gently cleanses, removes build-up without stripping hair, and moisturizes curls, coils, and waves.
• Defends Against Frizz: When used with Be Curly Advanced Conditioner, this sulfate-free shampoo acts as a defensive shield, enveloping the curl to protect against humidity and instantly reduce frizz.
• 94% Naturally Derived*: Replenishes strength with a peptide derived from plant proteins. Kokum seed butter conditions and provides slip and detangling to help reduce breakage.
• How to Use: Massage into wet hair and scalp. Rinse. Follow with Be Curly Advanced Conditioner.
• Aveda is 100% Vegan, a Certified B Corp, and Leaping Bunny Approved.