WELLA COLORCHARM Developers are designed to be mixed with WELLA COLORCHARM hair color, toners and lighteners to deliver remarkable results. With a range of strengths, our developers make it easier to achieve the exact color you desire. Vegan...

New Wella colorcharm Demi-Permanent shades offer shiny, healthy-looking color with less damage.* Our multiuse formula can be used to blend first grays, add vibrant gloss, and enhance, refresh or tone your color. Enriched with Shea Butter, our shades are gentler on all hair textures* and free of animal derived ingredients, ammonia, gluten, parabens,..

Walla Color Charm Permanent Liquid Hair Toner with Liquid fuse Technology saturates, penetrates and fuses with the hair to deliver vibrant color that is exceptionally fade resistant. The extra mild formulation is ideal for creating delicate shades of blonde - like platinum and beige and neutralizing unwanted warmth after lightening. Great for tonin..

Kick major brass with the 1 Permanent Toner in the US*. WELLA COLORCHARM Permanent Liquid Toners are gentle on hair and allow you to neutralize brass with up to 90% less breakage**. Discover your best blonde with our complete range of 12 warm, cool and pastel tones. Vegan and free of parabens. *WELLA calculation based on Syndicated Retail Measureme..

Wella Color Charm Powder Lightener is controlled reliable lightening action. Protecting oil system helps to lock in moisture. Great for all on- and off-the-scalp application techniques and provides up to 7 Levels of Lift. Excellent for highlights with foils or balayage techniques, full head lightening, regrowth applications, and color correction...

Discover your best blonde with WELLA colorcharm Permanent Crme Toners. Our 8 new crme toner shades-4 icy blonde and 4 pastel blonde tones-let you neutralize brass and perfect your blonde with up to 90% less breakage.* *WELLA colorcharm lightener + permanent toner vs. lightener alone..

Wella ColorCharm Liquid Permanent Hair Color with Liquifuse technology to ensure consistent, predictable results. The packaging utilizes a color-coded tonal family system, making shade selection easy! The technology saturates, penetrates and fuses with the hair to deliver vibrant color that is exceptionally fade resistant. A gentle floral fragrance..

Wella ColorCharm Liquid Permanent Hair Color with Liquifuse technology to ensure consistent, predictable results. The packaging utilizes a color-coded tonal family system, making shade selection easy! The technology saturates, penetrates and fuses with the hair to deliver vibrant color that is exceptionally fade resistant. A gentle floral fragrance..

Introducing NEW WELLA COLORCHARM Permanent Cream Hair Color - the perfect harmony of color and care. We upgraded our trusted gel formula to a new cream formula with breakthrough technology providing additional benefits for your hair. This cream color includes BondGuard technology that helps protect bonds, combat damage and reduce breakage. A powerf..

Wella ColorCharm Liquid Permanent Hair Color with Liquifuse technology to ensure consistent, predictable results. The packaging utilizes a color-coded tonal family system, making shade selection easy! The technology saturates, penetrates and fuses with the hair to deliver vibrant color that is exceptionally fade resistant. A gentle floral fragrance..

Wella ColorCharm Liquid Permanent Hair Color with Liquifuse technology to ensure consistent, predictable results. The packaging utilizes a color-coded tonal family system, making shade selection easy! The technology saturates, penetrates and fuses with the hair to deliver vibrant color that is exceptionally fade resistant. A gentle floral fragrance..

Wella Color Charm Powder Lightener is controlled reliable lightening action. Protecting oil system helps to lock in moisture. Great for all on- and off-the-scalp application techniques and provides up to 7 Levels of Lift. Excellent for highlights with foils or balayage techniques, full head lightening, regrowth applications, and color correction...

Introducing NEW WELLA COLORCHARM Permanent Cream Hair Color - the perfect harmony of color and care. We upgraded our trusted gel formula to a new cream formula with breakthrough technology providing additional benefits for your hair. This cream color includes BondGuard technology that helps protect bonds, combat damage and reduce breakage. A powerf..

Kick major brass with the 1 Permanent Toner in the US*. Perfect for correcting and neutralizing brass after lightening, WELLA COLORCHARM Permanent Liquid Toners are quick and easy to use for at-home, salon-quality blondes. Our toners are gentle on hair allowing you to neutralize brass with up to 90% less breakage**. And with the addition of 4 new t..

Wella Color Charm provides vibrant colors as creative as you are. Long-Lasting, fade resistant results with Gelfuse technology...