Feel fearless. Feel reborn. Feel free to live beautifully, every day, no matter how you style your hair. Now every time you color, bleach, straighten or blow-dry your hair, Dove Intensive Repair Advanced Damage Therapy hair shampoo will literally restore it with every wash-hair is reborn 10x stronger.* *when using SH/CD or SH/Mask vs. non-conditioning shampoo This Dove Shampoo is the first step in our 4-step Intensive Repair regimen. Shampoo to restore hair, Dove Conditioner to repair hair; a weekly Mask for hair renewal and a hair serum to re-shield and style. Enriched with Glutamic Amino Serum, a key amino acid found in hair, this shampoo for damaged hair works at a molecular level to strengthen the hairs structure. So there is no need to stress about damage, and you can feel good about your new look and new you. Thats why our Intensive Repair range* with Bio-Protein Care technology is designed to regenerate hair strength and refill it with 1 trillion strength protein builders with every wash. This hair repair breakthrough is backed by 10 years of research, to help stop 98% of visible hair damage* Dove Intensive Repair hair products are ideal for damaged hair that needs extra care, leaving it soft, manageable and protected against future hair breakage. Just apply this hair repair shampoo onto wet hair, lather and rinse before using the Dove Intensive Repair hair conditioner. Use together with the Dove Intensive Repair hair mask as a hair treatment for dry damaged hair once a week. As always, Dove hair products are vegan and PETA approved, meaning its not tested on animals globally. Discover hair freedom and free yourself from the worry of hair damage-embracing a new dawn of hair possibilities now. *Due to breakage system vs. non-conditioning shampoo *shampoo, conditioner/mask & serum

• HAIR REBORN: Dove Intensive Repair hair shampoo renews with every wash-hair is reborn 10X stronger. *when using SH/CD or SH/Mask vs. non-conditioning shampoo
• SHAMPOO FOR DAMAGED HAIR: This Dove shampoo with Glutamic Amino Serum stops 98% of visible hair damage.* *due to breakage vs. non-conditioning shampoo
• BIO-PROTEIN CARE: Our Intensive Repair range* with Bio-Protein Care technology, designed to regenerate hair strength and refill with 1 trillion protein strength builders with every wash. *shampoo, conditioner/mask & serum
• HOW TO USE: Apply hair repair shampoo to wet hair, lather and rinse before using conditioner. For extra hair repair, use the Dove Intensive Repair Hair Mask once a week.
• BACKED BY SCIENCE: This damaged hair repair shampoo uses Dove technology that’s backed by 10 years of research. Protecting, repairing, and restoring hair to reduce signs of damage