JVN NURTURE Hydrating Shampoo - Adds moisture while cleansing; 10 FL OZ / 295 ML This moisturizing shampoo gently cleanses without stripping the hair of its essential moisture. The thick, slightly pearlescent gel richly lathers, and rinses clean without over drying, all while minimizing frizz, adding shine and smoothing strands from root to tip. Gentle enough for daily use on all hair types, including color-treated. Reduces Frizz by 56% *In a controlled study vs a non conditioning shampoo, after one use 100% agree hair is softer, smoother and more hydrated *Based on a 21 day consumer study of 39 subjects, 4x weekly use 100% agree hair feels nourished *Based on a 21 day consumer study of 39 subjects, 4x weekly use SUITABLE FOR: Fine, medium, thick, straight, wavy, curly, coily hair ESPECIALLY GOOD FOR: Frizz hair, dry hair, medium to coarse hair SCENT: Lemon and black currant playfully contrast with a smooth blend of white orchid, sandalwood and vanilla. HOW TO USE- You know your hair best - apply desired amount to wet hair and scalp, massage to lather, then rinse. INGREDIENTS- HEMISQUALANE- Improves hair health and strength instantly and over time. Smoothes, strengthens, protects color and reduces damage. ALOE LEAF JUICE - Helps to hydrate hair PANTHENOL - Helps fortify hair to restore shine and luster.

• KEY BENEFITS & FEATURES: Gently cleanses hair without stripping it of essential moisture
• HELPS: Increase hair’s moisture levels, minimize frizz and Smooths strands from roots to tips
• KEY INGREDIENTS: Hemisqualane: Sustainable silicone alternative derived from sugarcane, Aloe Leaf Juice helps to hydrate hair, and Panthenol that helps to fortify hair
• JVN: Clean, affordable, sustainable, salon quality haircare, made with proven ingredients like Hemisqualane, free of silicone & sulfates
• SIZE / SUSTAINABLE PACKAGING: 10 oz recyclable aluminum bottle + cap; As seen on the Emmy Award-Winning show, Queer Eye!