Ready to blow away the rules of volume? L\'Oreal Paris introduces Air Volume Mega Mascara, a new evolution of mega lash volume that inflates and puffs up lashes, just like a hot air balloon, yet feels light as air (84% of women said volume feels light as air!) How does this happen? With a new ingenious formula and packaging, Air Volume defies the rules of gravity and volume. The Air Volume formula is air whipped to create a lash multiplying effect with more volume that is weightless on lashes. This weightless mega volume and wear locks in for all day wear, lasting up to 24HRS. The key to the mega volume impact and long wear is in the lashing-building team of the airy formula and double-bristle brush. The unique high charge, cushiony bristle brush captures, separates and coats every lash from the root to the tip for thick and full lashes. The short bristles catch and load lashes, deep at the roots while the long bristles dispense the intensely black formula evenly for fully blown out lashes. The pink metallic balloon-shaped packaging protects and seals in the airy formula. Lashes are inflated and puffed up to dramatic levels of buildable volume upon each application. Hate raccoon eyes? Air Volume is smudge and flake resistant. Blow always the rules of volume and drop the weight with Air Volume Mega Mascara. In a consumer study.

• Volumizing mascara for mega impact: Blow away the rules of volume with L\'Oreal Air Volume Mega Mascara. A smooth air-whipped formula that creates a lash multiplying effect and volume that feels weightless on lashes
• Air volume lashes: The large cushiony double bristle brush has short and long bristles that will capture, separate and coat every lash from the root to the tip in an easy and light-as-air application. Suitable for sensitive eyes
• Long lasting lashes: This washable and light weightl