What is it: A full size multi-purpose, liquid glow booster infused with skin-loving ingredients to give your complexion a soft-focus social filter effect IRL.Why you\'ll love it:Skincare-makeup hybrid for glowing, dewy skinComplexion looks healthy and more radiantCan be used 4 ways: wear alone, over or under makeup, mix with foundation or use as hi..

Drench lips in an addictive wash of glossy color with this lush lineup of revitalizing tinted lip oils. e.l.f. Cosmetics Glow Reviver Quad Goals Lip Oil Kit features three juicy hues of their gone-viral tinted lip oil, plus one new ultra-glimmery shade. Take your pick and use the XXL, ultra-plush applicators to slick on your fave nourishing formula..

What it is: A crease-proof liquid concealer that provides16-hour full coverage with a matte finish.Why we love:16 hour wear timeFull coverage with a matte finishLarge doe foot applicator for even, precise applicationFormula wont settle into fine lines or creasesKey ingredients moisturize, while helping control shineOur Shade Match Guarantee allows ..

Shape, fill and define your natural brows for a look that stays put-rain or shine! e.l.f. Cosmetics Instant Lift Waterproof Brow Pencil delivers rich, smudge-resistant pigment and features a precision tip, allowing you to fill in sparse areas or create bold definition with the smooth, creamy formula. The spoolie end grooms and shapes brow hairs for..

What is it: A hydrating, lightweight, and long-lasting color corrector in 5 shades to camouflage discoloration, dullness and redness. Why we love: Hydrating and lightweight color correction makeup that layers well underneath foundations and concealers Available in a wide range of shades for all color-correcting needs and skin tones Long-lasting and..

The juiciest e.l.f.ing duo for hydrated lips and a sheer kiss of natural-looking color. This lip set features a pair of our fan-fave Squeeze Me Lip Balms in 2 new, exclusive scents and shades that YOU picked-Mango and Watermelon! These pocket-sized, lightweight lip balms are perfect for on the go.What it is: A lip set featuring moisturizing Squeeze..

What it is: Loved for its high-shine finish (without the sticky feel), e.l.f. Cosmetics lush Lip Lacquer now features a new plush, lip-hugging doe foot applicator to fully cover your lips in sheer color. The conditioning, vitamin-infused formula leaves lips feeling pillowy soft and hydrated. Choose from a range of stunning shades that can be worn a..

e.l.f. SKIN Holy Hydration! Daily Hydration Moisturizer, Ultra-Hydrating Formula, Infused with Aloe, Jojoba Oil & Shea Butter, Vegan & Cruelty-Free, 2.53 Fl Oz..

Do your lips a flavor. e.l.f. Cosmetics Glow Reviver Melting Lip Balm slicks your lips in buttery moisture, buildable tint and a glossy finish thats e.l.f.ing addictive.Why you\'ll love it:Formulated with a 10% butter blend plus a hyaluronic acid blend, this richly hydrating tinted lip balm melts into lips and leaves them feeling soft and supple. C..

What it is: A gel-based, hydrating face primer that smoothes skin while gripping your makeup.Why we love:Gel primer formula grips makeupGives skin a soft-focus effectEnriched with hydrating ingredients like Hyaluronic AcidTranslucent finish gel primer works on all skin types and skin tonesKey Ingredients:Hyaluronic Acid - Helps skin retain moisture..

What it is: A long-wear liquid concealer that provides crease-proof full coverage while hydrating your skin.Why we love:Full coverage with a satin finishAll-day wear timeLarge doe foot applicatorGreat for normal, combination, and dry skin.Our Shade Match Guarantee allows you to buy with confidenceKey Ingredients:Sodium Hyaluronate - helps provide h..

What it is: An ultra-glossy tinted lip oil that nourishes, hydrates and enhances your lips natural color.Why you\'ll love it:Non-sticky, hydrating lip oil with a high-gloss finishPlush, oversized cushion applicator hugs lipsInfused with lip-loving ingredients to nourish your poutSheer wash of colorFresh minty scentCan be worn on its own or over lip..

What it is: A cream-to-powder, wear-everywhere blush stick stick that delivers a highly blendable kiss of color to eyes, lips and cheeks.Why we love:Versatile, multi stick makeup for eyes, lips, and cheeksNon-greasy, lightweight formula in a trending stick blush formatFoolproof, blendable wearPerfect size for touch-ups on the goKey Ingredients:Shea..

What it is: The ultimate must-have lasting makeup setting spray! Our Makeup Mist & Setting Spray is designed to hold your face and eye makeup in place all day and to revitalize makeup color with just a few sprays.Why we love:The formula contains aloe, green tea, cucumber, and vitamins A, C, and E to soothe and hydrate the skin.Great for: all skin t..

What it is: Meet e.l.f. SKINs hottest drops. This bronze-in-a-bottle tinted serum gives your complexion a warm, back-from-vacay glow while moisturizing and nourishing skin with sunflower seed oil and antioxidants like Vitamin E, plus marula oil and raspberry seed oil. The pigmented liquid formula allows you to customize your glow when you mix it wi..