Your skins future looks bright-your favorite sticky AF Power Grip Primer is now infused with skin-loving niacinamide to help even out skin tone and brighten while gripping your makeup. This gel-based formula preps and primes your complexion for makeup application while smoothing and brightening the look of dullness. Ideal for all skin tones, it goe..

What is it: A full size multi-purpose, liquid glow booster infused with skin-loving ingredients to give your complexion a soft-focus social filter effect IRL. Why you\'ll love it: Skincare-makeup hybrid for glowing, dewy skin Complexion looks healthy and more radiant Can be used 4 ways: wear alone, over or under makeup, mix with foundation or use a..

What is it: A full size multi-purpose, liquid glow booster infused with skin-loving ingredients to give your complexion a soft-focus social filter effect IRL. Why you\'ll love it: Skincare-makeup hybrid for glowing, dewy skin Complexion looks healthy and more radiant Can be used 4 ways: wear alone, over or under makeup, mix with foundation or use a..

Hit that dreamy sweet spot between full beat and barely there with e.l.f. Cosmetics long-wearing Soft Glam Satin Foundation. Infused with 1% Hydrating Hibiscus Complex, plus fruit extracts, this breathable liquid foundation wont clog pores and feels as good as it looks-no caking or heaviness here, just smooth, satiny skin.What it is:Long-lasting sa..

What is it: A full size multi-purpose, liquid glow booster infused with skin-loving ingredients to give your complexion a soft-focus social filter effect IRL.Why you\'ll love it:Skincare-makeup hybrid for glowing, dewy skinComplexion looks healthy and more radiantCan be used 4 ways: wear alone, over or under makeup, mix with foundation or use as hi..

e.l.f. SKIN Holy Hydration! Daily Hydration Moisturizer, Ultra-Hydrating Formula, Infused with Aloe, Jojoba Oil & Shea Butter, Vegan & Cruelty-Free, 2.53 Fl Oz..

What it is: A crease-proof liquid concealer that provides16-hour full coverage with a matte finish.Why we love:16 hour wear timeFull coverage with a matte finishLarge doe foot applicator for even, precise applicationFormula wont settle into fine lines or creasesKey ingredients moisturize, while helping control shineOur Shade Match Guarantee allows ..

Shape, fill and define your natural brows for a look that stays put-rain or shine! e.l.f. Cosmetics Instant Lift Waterproof Brow Pencil delivers rich, smudge-resistant pigment and features a precision tip, allowing you to fill in sparse areas or create bold definition with the smooth, creamy formula. The spoolie end grooms and shapes brow hairs for..

What is it: A hydrating, lightweight, and long-lasting color corrector in 5 shades to camouflage discoloration, dullness and redness. Why we love: Hydrating and lightweight color correction makeup that layers well underneath foundations and concealers Available in a wide range of shades for all color-correcting needs and skin tones Long-lasting and..

The juiciest e.l.f.ing duo for hydrated lips and a sheer kiss of natural-looking color. This lip set features a pair of our fan-fave Squeeze Me Lip Balms in 2 new, exclusive scents and shades that YOU picked-Mango and Watermelon! These pocket-sized, lightweight lip balms are perfect for on the go.What it is: A lip set featuring moisturizing Squeeze..

What it is: Loved for its high-shine finish (without the sticky feel), e.l.f. Cosmetics lush Lip Lacquer now features a new plush, lip-hugging doe foot applicator to fully cover your lips in sheer color. The conditioning, vitamin-infused formula leaves lips feeling pillowy soft and hydrated. Choose from a range of stunning shades that can be worn a..

NoFilter-because you dont need one. This loose, light setting powder has a silky texture that leaves your skin aglow on the surface without shine. The formula blurs the appearance of fine lines and pores to give your complexion a smooth, soft-focus look thats always selfie ready.What it is:A loose setting powder that lightly veils the skin for that..

Do your lips a flavor. e.l.f. Cosmetics Glow Reviver Melting Lip Balm slicks your lips in buttery moisture, buildable tint and a glossy finish thats e.l.f.ing addictive.Why you\'ll love it:Formulated with a 10% butter blend plus a hyaluronic acid blend, this richly hydrating tinted lip balm melts into lips and leaves them feeling soft and supple. C..

What it is: A gel-based, hydrating face primer that smoothes skin while gripping your makeup.Why we love:Gel primer formula grips makeupGives skin a soft-focus effectEnriched with hydrating ingredients like Hyaluronic AcidTranslucent finish gel primer works on all skin types and skin tonesKey Ingredients:Hyaluronic Acid - Helps skin retain moisture..

What it is: A long-wear liquid concealer that provides crease-proof full coverage while hydrating your skin.Why we love:Full coverage with a satin finishAll-day wear timeLarge doe foot applicatorGreat for normal, combination, and dry skin.Our Shade Match Guarantee allows you to buy with confidenceKey Ingredients:Sodium Hyaluronate - helps provide h..